Louie Valkhof

Louie Valkhof

Founder of Oase Creative and Oase. E-commerce branding and software for design agencies.

I build brands that sell and software that works. Oase Creative helps e-commerce brands on bol.com, Amazon and Shopify with branding, listings, photography and webshops. 200+ projects, 176 five-star reviews. Oase is the platform I'm building to help design agencies work more efficiently. This is where I write about what I build and what I learn.

Available for new branding projects

Recent posts

All posts →

How it feels when six years of work clicks for someone in 30 minutes

11 min read

A demo with a Squarespace designer half a world away confirmed what I'd been building for six years. No pivot, no corrections. Recognition.

How I Built an AI Chief of Staff to Run My Agency

9 min read

I have five AI agents running my design agency 24/7. Research, content, communication, publishing -- all automated. Here's exactly how it works, what went wrong, and what I learned.

Louie Valkhof: why this site and who I am

3 min read

I'm Louie Valkhof, 29-year-old entrepreneur from Arnhem, Netherlands. Founder of Oase Creative and Oase Software. This is my story.

Experience

Enjoy Inc.

2018 — 2019

Founder

Own e-commerce brand: sold garment steamers on bol.com. €125,000 revenue in one year with 40% profit margin. This is where the passion for e-commerce branding started — and the network that later became Oase Creative.

Oase Creative

2020 — present

Founder & CEO

E-commerce branding agency. From brand identity to listings, packaging to webshops. 200+ brands helped, 176 five-star reviews.

oasecreative.nl

Oase

2026 — present

Founder & Lead Product

Software for design agencies. One platform instead of 8 separate tools. Client portal, projects, briefings, AI.

getoase.com

descout

2025 — present

Co-founder

Onchain intelligence. Real-time news, market data and community signals from across Abstract, Ethereum, Base and beyond.

descout.xyz

Skills

Business & Strategy

E-commerce strategyBrand positioningTeam managementP&L ownershipClient relationsScalable entrepreneurship

Design & Branding

Brand identityPackaging designProduct photographyUI/UX designDesign systemsArt direction

Technology

AI agent systemsAI workflow integrationNo-code / low-codePrompt engineeringAPI integrationsTooling automation

Marketing & Growth

SEOContent strategyLinkedIn growthEmail marketingAmazon / Bol.comConversion optimization