Louie Valkhof

Louie Valkhof

I build brands that hold up and the systems that keep them running.

Oase Creative is my studio, running since 2020. We build brands that hold up, from strategy through to system.

For six years I ran that agency across eight disconnected tools. So I'm building Oase, one system for design agencies.

This is where I write about what I build and what I learn.

Oase CreativeAvailable for new branding projects
OaseOase, the software we build ourselves

Recent posts

All posts →

How we run a baseline measurement, before anything changes

6 min read

Before every rebuild we record where a site actually stands. This is the method: five angles, no number without a source, and a second pass that decides what stays.

What a lean agency actually costs: four years of books

10 min read

I thought my subscriptions were the saving. They were not. Here is what actually changed in the books at Oase Creative, in percentages, over four years.

How our marketing system works, from research to publish

12 min read

I am opening up the whole marketing system behind Oase Creative: how the research runs, which gates an article has to pass, and where it goes afterwards.

Experience

Enjoy Inc.

2018 — 2019

Founder

My own e-commerce brand, selling garment steamers on bol.com. €125,000 revenue in one year with 40% profit margin. This is where my passion for e-commerce branding started — and the network that later became Oase Creative.

Oase Creative

2020 — present

Founder & CEO

Brand studio in Arnhem. Strategy, design, technology and content, for brands in e-commerce, tech, hospitality, care and sport.

oasecreative.nl

Oase

2026 — present

Founder & Lead Product

Software for design agencies. One platform instead of 8 separate tools. Client portal, projects, briefings, AI.

getoase.com

Workhacker

2026 — present

Partner — Brand & Design

Search × AI studio with offices in Dallas, Lincoln and Arnhem. I bring the brand and design side; the search and AI side comes from my partners.

workhacker-site.vercel.app

descout

2025 — present

Co-founder

descout is an AI-run newsroom that covers one crypto ecosystem at a time, turning the activity that would otherwise vanish in the feed into a permanent, sourced and searchable record.

descout.xyz

Skills

Business & Strategy

E-commerce strategyBrand positioningTeam managementP&L ownershipClient relationsScalable entrepreneurship

Design & Branding

Brand identityPackaging designProduct photographyUI/UX designDesign systemsArt direction

Technology

AI agent systemsAI workflow integrationNo-code / low-codePrompt engineeringAPI integrationsTooling automation

Marketing & Growth

SEOContent strategyLinkedIn growthEmail marketingAmazon / Bol.comConversion optimization