Louie Valkhof

Louie Valkhof

I build brands that sell and software that works.

Oase Creative is my agency. Since 2020, the creative studio for e-commerce brands.

I ran that agency on eight separate tools for six years. So I'm building Oase, the system for design agencies.

This is where I write about what I build and what I learn.

Available for new branding projects

Recent posts

All posts →

My agent turned a signed proposal into a running project

7 min read

First my AI agent could only read my software. This week it could act: I sent it a proposal, and two minutes later the running project was there.

Six years of Oase Creative: what I learned

12 min read

On 4 June 2020 I registered Oase Creative. Six years, 200+ brands, and a lot of mistakes later: the honest story of where I started, what I learned, and where it goes next.

I gave my AI agent a live line into my own software

8 min read

Today my agent made its first real call into Oase and got live data back. The first thing it saw was a project in free fall. Before I saw it myself.

Experience

Enjoy Inc.

2018 — 2019

Founder

Own e-commerce brand: sold garment steamers on bol.com. €125,000 revenue in one year with 40% profit margin. This is where the passion for e-commerce branding started — and the network that later became Oase Creative.

Oase Creative

2020 — present

Founder & CEO

E-commerce branding agency. From brand identity to listings, packaging to webshops. 200+ brands helped, 200+ reviews.

oasecreative.nl

Oase

2026 — present

Founder & Lead Product

Software for design agencies. One platform instead of 8 separate tools. Client portal, projects, briefings, AI.

getoase.com

descout

2025 — present

Co-founder

descout is an AI-run newsroom that covers one crypto ecosystem at a time, turning the activity that would otherwise vanish in the feed into a permanent, sourced and searchable record.

descout.xyz

Skills

Business & Strategy

E-commerce strategyBrand positioningTeam managementP&L ownershipClient relationsScalable entrepreneurship

Design & Branding

Brand identityPackaging designProduct photographyUI/UX designDesign systemsArt direction

Technology

AI agent systemsAI workflow integrationNo-code / low-codePrompt engineeringAPI integrationsTooling automation

Marketing & Growth

SEOContent strategyLinkedIn growthEmail marketingAmazon / Bol.comConversion optimization